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| Going global with e-mail marketing - July 28, 2010 |
| E-mail marketing can be an inexpensive and easy way to do international prospecting, assuming you have a product or service that can be sold internationally and the customer service, distribution and supply chain to handle such an endeavor. |
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| Sales: High-stakes poker - May 26, 2010 |
| Timing is everything when approaching executives |
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| How do I combine activity data with preference data for even more-relevant e-mail campaigns? - May 21, 2010 |
| The data you collect on your customers and prospects from your preference center is a great place to start to make your cross-channel communications more relevant |
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| HOW TO: Make Sure You’re Tracking the Right Data - May 4, 2010 |
| Marketers have gotten wiser during the turbulent economy. They know that they need to demonstrate their value the same way that the sales department does, or else their budgets, and possibly their jobs, will be far less secure. The CMO position has been known to have the shortest expected tenure of any in the C-suite |
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| Tech Tools and Tricks That Boost Productivity - April 12, 2010 |
| The official measurements tell us that worker productivity is growing at its fastest pace in years. Anyone not living in a cave for the past two years can tell you why: |
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| What Ad Format Is Best on Social Media? - April 5, 2010 |
| A study conducted in May 2009 by research firm Psychster asked consumers how they interacted with ads on social sites (PDF)...The participants then had to rate how likely they were to interact with the ad as the video did |
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| Productivity: Get more done - March 19, 2010 |
| If you consider yourself an entrepreneur, you probably consider yourself highly productive as well.
We business owners do have that reputation, of working long hours and getting more done than most. We may drop into bed with a big sigh at the end of another day of dealing with employees, markets, sales forecasts, strategic plans, bankers, customers and more - not taking into account the various crises that may emerge any given day. We see ourselves as producers and hear from those around us, “How do you ever get it all done?”
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| The last Word: Keep the cash flowing - March 5, 2010 |
| “News reports tell us the recovery is here. Unfortunately, rather than a straight line return to robust growth, I expect most of us will see a saw tooth recovery (a series of activity spurts followed by quiet). It will be important to maintain the spending controls that got you through the downturn and not get ahead of yourself. Revenue assumptions based on reality are critical. " |
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| Is this really free? Google, Helping Small Business Do Business Better - March 8, 2010 |
| Most business owners know the name Google, but there is more to Google in the form of free and useful Google Applications (Apps). |
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| Whither Twitter? - March 1, 2010 |
| The debate over when and how Twitter will offer marketers paid placement among its 50 million daily tweets heated up last week when rumors emerged that Twitter will finally unveil its ad platform this month. |
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