Free Tools

Model - Business to Business Marketing

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This model depicts how any organization selling business-to-business should look from a marketing perspective. Use this model to explore how to make your marketing efforts a system that brings your prospects and referral sources closer to your brand.


Marketing Assessment

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This assessment will walk you through a thorough analysis of key marketing areas in your business and help you identify and prioritize improvements that will create immediate ROI.


White Paper - Maximize Your Next Tradeshow

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Have you invested in a trade show, event or conference, use this guide to create a plan that will assure you get the biggest return from your investment.


White Paper - Executing a Stellar B2B Event

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Events are great opportunities to give away valuable information around your core competency to the people that value it, positioning your organization as the ultimate resource and moving prospects toward becoming clients.  Use this comprehensive guide to plan and execute a successful B2B event.


Model - Leveraging Email for Sales

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Email campaigns are a cost-effective way to reach clients, prospects and referral sources, but to make them truly valuable, you need to leverage the resulting lists with sales activity.  Download this model for a description of the typical flow of an e-mail campaign and how each step can be leveraged by sales staff to drive results.

White Paper - Strategies for the Effective Use of Promotional Products

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Explore strategies for evaluating how to get the most out of your purchase of promotional products.  This guide has practical questions and strategies that help you invest in products that your customers and prospects will value and use, maximizing the exposure your organization receives.