Gravity Marketing Article RSS Feed

Going global with e-mail marketing

7/28/2010

E-mail marketing can be an inexpensive and easy way to do international prospecting, assuming you have a product or service that can be sold internationally and the customer service, distribution and supply chain to handle such an endeavor.

Sales: High-stakes poker

5/26/2010

Timing is everything when approaching executives

How do I combine activity data with preference data for even more-relevant e-mail campaigns?

5/21/2010

The data you collect on your customers and prospects from your preference center is a great place to start to make your cross-channel communications more relevant

HOW TO: Make Sure You�re Tracking the Right Data

5/4/2010

Marketers have gotten wiser during the turbulent economy. They know that they need to demonstrate their value the same way that the sales department does, or else their budgets, and possibly their jobs, will be far less secure. The CMO position has been known to have the shortest expected tenure of any in the C-suite

Tech Tools and Tricks That Boost Productivity

4/12/2010

The official measurements tell us that worker productivity is growing at its fastest pace in years. Anyone not living in a cave for the past two years can tell you why:

What Ad Format Is Best on Social Media?

4/5/2010

A study conducted in May 2009 by research firm Psychster asked consumers how they interacted with ads on social sites (PDF)...The participants then had to rate how likely they were to interact with the ad as the video did

Productivity: Get more done

3/19/2010

If you consider yourself an entrepreneur, you probably consider yourself highly productive as well. We business owners do have that reputation, of working long hours and getting more done than most. We may drop into bed with a big sigh at the end of another day of dealing with employees, markets, sales forecasts, strategic plans, bankers, customers and more - not taking into account the various crises that may emerge any given day. We see ourselves as producers and hear from those around us, �How do you ever get it all done?�

Is this really free? Google, Helping Small Business Do Business Better

3/8/2010

Most business owners know the name Google, but there is more to Google in the form of free and useful Google Applications (Apps).

The last Word: Keep the cash flowing

3/5/2010

�News reports tell us the recovery is here. Unfortunately, rather than a straight line return to robust growth, I expect most of us will see a saw tooth recovery (a series of activity spurts followed by quiet). It will be important to maintain the spending controls that got you through the downturn and not get ahead of yourself. Revenue assumptions based on reality are critical. "

Whither Twitter?

3/1/2010

The debate over when and how Twitter will offer marketers paid placement among its 50 million daily tweets heated up last week when rumors emerged that Twitter will finally unveil its ad platform this month.

Gravity produces IGC Technologies Video

7/28/2010 8:35:05 AM

Written By: CarleyCoursin

Gravity Marketing along with Smart Interactive Media created a video highlighting the innovation of this local manufacturer of high-tech consumables for the foundry industry.

Get Connected!

7/6/2010 8:03:10 AM

Written By: CarleyCoursin

As we prepare for the move to our new location, and with all the construction in the area, we decided it was best to cancel the July networking events. However, the Coffee House is still open and your key cards will automatically begin working at the new location in mid-August. Please stay tuned for more details our grand opening celebration in September.

We apologize for the inconvenience.

GRAVITY'S NEW HOME!

5/22/2010 8:44:36 AM

Written By: MikeKuharske

Gravity Marketing is moving.

The Virtual Marketing Officer (VMO) model has quickly been embraced by business-to-business organizations in SE Wisconsin.

We're adding staff and have outgrown our current space.

We're excited to announce effective August 15, 2010 we'll be relocating to the historic Pritzlaff Building on the corner of Plankinton (2nd Street) and St. Paul Avenue. This wonderful building is being redeveloped by Sunset Investors and sits as the entrance to the exciting Historic Third Ward AND Walker's Point neighborhoods.

Gravity Connect - the free coffee house and gathering space for the creative and business communities will get bigger and better with more convenient parking and located within walking distance of downtown and the Third Ward.

Don't Miss the Next Gravity Gratis Networking Events

5/10/2010 1:22:46 PM

Written By: DavidKoziol

Tuesday, May 25, 2010: Cocktail Connection
Cost: $0
Time: 5:00 pm - 7:30 pm

Join us for good food and drink on Gravity's stylish outdoor patio as we usher in spring while networking and connecting with new and old contacts.

Thursday, May 27, 2010: Coffee Connection
Cost: $0
Time: 7:30 am - 9:00 am

Start your morning off right! Come enjoy good coffee and meet with local creative professionals and fellow business people. If you're not yet a Gravity Connect member, you can sign up at the event and instantly receive your membership card to the free coffee house!

PLEASE RSVP FOR EITHER EVENT BY CLICKING HERE

Gravity Connect: is a free membership-based coffee house and gathering place for creative professionals and the business community.
For more information visit: www.gravitym.com

Gravity Connect Address:
704 S. 2nd Street
Milwaukee, WI 53204

Free Tools for B2B Marketing

4/22/2010 5:49:10 AM

Written By: MikeKuharske

Click Here

Business is Booming Tour

4/1/2010 6:28:00 AM

Written By: MikeKuharske

Share an evening with….. The World’s #1 Business Coach…..

Brad Sugars…

Learn 28 proven strategies to increase your business growth…

In 2010 Brad Sugars will be working his way through North America for a 52 city tour to explain exactly why “BUSINESS IS BOOMING!
Brad Sugars is best known as the founder of ActionCOACH – a business and executive coaching firm that presently operates out of 26 countries in six continents.

While most business owners were worrying over their current financial crisis, Brad and his team at ActionCOACH have experienced an entirely different run of events. Month to month, year after year, since long before the recession began, Brad’s company ActionCOACH, as well as the clients they service experienced continual growth.
Business is booming
Brad, A featured columnist for Entrepreneur.com has maintained his stance throughout the economic instability. “ If you have the knowledge, skills and guidance you can turn the situation into a fantastic opportunity for your business.”

From the evening you will walk away with:

• Vision and drive to take your business to the next level
• Successful business strategies
• Confidence in yourself and your business
• The 5 most important metrics towards financial improvement.

Register for this event compliments of Gravity Marketing

Click Here

(use code SMIL090)

Two Great Complimentary Events!

3/31/2010 2:58:31 PM

Written By: CarleyCoursin

Wednesday, April 21st, 2010: Coffee Cupping & Networking
Cost: None Time: 7:30am - 9:00am

This time the experts from Stone Creek will be on hand to discuss COFFEE CUPPING- the coffee tasting techniques used to evaluate coffee aroma, body, brightness, flavor characteristics and the profile of a coffee. Learn how the coffee is cupped while you connect with local creative professionals and fellow business people.

Wednesday, April 14^th, 2010: Cocktail Reception

Cost: None Time: 5:00 PM - 7:30 PM

Check out Gravity Connect and network with other business people while enjoying complimentary drinks and hors d'oeuvres. If you're not yet a Gravity Connect member, you can sign up at the event and instantly receive your membership card to the free coffee house!

PLEASE RSVP FOR EITHER EVENT BY CLICKING HERE

Gravity appears in SIMCast Video.

3/9/2010 3:08:34 PM

Written By: CarleyCoursin

Smart Interactive Video stopped by Gravity Marketing to produce a SIMCast about Gravity's unique approach to B2B marketing.

Click Here

To watch the YouTube SIMCast

Thank You!

3/4/2010 12:29:40 PM

Written By: CarleyCoursin

We enjoyed meeting you and are honored you could join us. We look forward to reconnecting with you at our future events. Below is a link to learn more about joining our community.

Gravity Connect: is a FREE membership-based coffee house and gathering place for creative professionals and the business community.
To become a member visit: http://www.gravitym.com/SignUp.aspx

Free B2B Marketing Tools

1/2/2010 7:11:57 AM

Written By: CarleyCoursin

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Make your marketing efforts bring clients, prospects and referral sources closer to your company.

As you're planning for 2010, we invite you to use our complimentary planning tools to identify how you can optimize your marketing efforts and make sure they are in line with your strategic goals.

B2B Marketing Assessment - Click Here

(Use this assessment to identify areas for improvement and greatest ROI)

B2B Marketing Model - Click Here

(This model displays the ideal marketing system for any B2B organizaiton)