Frequently Asked Questions | Gravity Marketing

   Here are some Frequently Asked Questions about Gravity.
   To go directly to a Section, click on a category below:

  Gravity Marketing

  Gravity Content

 Gravity Marketing Frequently Asked Questions
   What is Gravity?

   Gravity is an outsourced marketing solution for small and medium sized businesses. We make
   businesses more profitable by creating process around sales and marketing initiatives.

   Gravity is made up of two main parts:

   Gravity Marketing - Home of our Virtual Marketing Officer (VMO) service
   Gravity Content - A subscription-based content creation service.

What is VMO?

   VMO is short for VIRTUAL MARKETING OFFICER. Each of our clients is assigned a team of
   marketing professionals that acts as a superhuman employee. We conduct 90% of our clients
   work virtually. Why would we do that?
  • Saves our clients thousands per year on salary, benefits, office needs, etc.
  • Keeps work efficient
  • Keeps us accountable for producing consistent results
  • Allows us to serve clients all over the nation and in different industries
   Is Gravity an Ad Agency?

   NO. We are actually the "anti-agency." Agencies are great for projects, and we sometimes use
   them if given the right circumstance. The issue with agencies is that they typically sell one thing.
   What solution will an ad agency give for your sales issue? Buying some ads. What will a web                        developer recommend to make your business more profitable? A new website.

   What makes us different is that we act as your employee and look out for your best interests. We
   lay all marketing "things" on the table and then prioritize them based on initiatives. Then we plan,
   execute, and track results.


    What will a Marketing Manager do for me and my business?

    A marketing manager is your company's Director of Marketing.

    They will:
  • Be the main point of contact
  • Create, execute, and track all projects/campaigns
  • Set up, facilitate, and follow up all meetings
  • Be a project manager
  • Provide direction and driving force behind marketing initiatives

    How much do your services cost?

    Just like our clients, our pricing structure is unique. VMO services average about $4,000
    per month. That number is based on many factors like company size, revenue, and how many
    initiatives we want to tackle at a time. Cost of VMO services can be changed during an
    engagement based on needs of the company.

    Projects are priced on an individual basis and based on complexity, length of time, and


    Do you work with companies that already have marketing people?

   Yes of course! Having an internal marketing staff means that we can tackle more initiatives.
   Sometimes all a company needs is a little direction and we can provide just that. We can work
   together to create a marketing system that produces noticeable results.

    Who are your clients?

   80% of our clients are B2B (business-to-business) based. They range from national
   manufacturers to global chemical processing to local pet care services. All of our clients have the            same basic need: a solid marketing system to generate leads for their sales team.

   To see some of our current clients go here.

    What industries do you work with?

   We work in any industry that our clients are in. Marketing breaks down into many processes that  
   are repeatable. Just as an employee would, we learn your business and bring our unique  
   experience across multiple industries to create a unique system that is ideal for your company.

   Our staff has an array of experience and specialties. Check out our staff page to see why our team is
   so effective, no matter what industry.

    Do you do websites?

   Yes, of course we do. The important question is: do you really need a new website? We get 
   approached all the time with a one-off project for a new website. The problem is that spending
   money on a website is a waste if it is not being properly used and managed.

   In discussing a website project with potential clients, more often than not we discover we can
   tweak their current site and find higher priority initiatives to tackle first. Marketing projects like
   websites are great, but are only effective if set up in a complete marketing system.

    What kinds of marketing "things" do you do?

   Our staff is experienced in all areas of marketing. Here are a few examples:
  • Email Marketing
  • Websites
  • Event Planning/Execution
  • Public Relations
  • Writing
  • Direct Mail
  • Webinars

   We are well-rounded marketing professionals. That being said, if it is decided that a campaign  
   needs to have a specialists, just like an employee would, we will hire an outside vendor for a
   specific element.

   In other words, yes, we can write a basic press release and create a media list. But if PR is  
   something we want to concentrate on as a larger initiative, we may hire an agency with specific                media contacts to make messaging more effective.

    What is included in the VMO price?

   Think of a VMO as an employee. You pay them for their mind, their contacts, their experience.
   You wouldn't expect your VP of Marketing to pay out of pocket for postcards and stamps for a
   direct mail campaign, right?

   Our fee is our salary. All other costs like websites, direct mail, email marketing, etc. are                                additional.

  Gravity Content Frequently Asked Questions
    What is Gravity Content?

Gravity Content is a subscription-based content creation service. Our team of vetted journalists interviews client subject matter experts to develop articles, ePublications, case studies and white papers on a monthly basis.  The objective is to offer high quality content creation that is easy and affordable.

For Marketing Professionals: We quickly and easily develop the content marketing managers need to fuel email, website, and social media engagement.

For Sales Leaders: No internal marketing team? No problem. We’ll not only create the content,         but distribute it as well.

    Why does it matter?

There is a strong demand for quality content – to differentiate and promote thought leadership, to drive traffic to a website through search engine optimization and to encourage the buying process where initial research is happening – online. The challenge is this: quality content does not come without a significant investment in time.  
Other content creation services offer too much of an upsell – they want to take over your SEO efforts, digital ad buying, social media and content distribution in addition to developing content. And, they are forgoing the most important asset companies have for finding unique content – their subject matter experts. With Gravity Content, no current marketing or website optimization programs need to change. All we do is take that researching, interviewing, writing and editing process off the client’s plate. 

    How does it work?

    We follow a simple, three-step process:  

1. Consultation – A dedicated content editor develops a content map that confirms a client’s         audience and voice, list of expert sources, article topics and delivery timeline.  

2. Creation – Each month a vetted journalist interviews client experts and writes a valuable           article that speaks to the client’s audience and highlights the company’s expertise.  

3. Delivery – Our journalistic approach and single-revision guarantee means content is                 delivered on time.

    Does the Content team provide strategy or other marketing services?

No. If the client wants us to create an ePublication and does not have a distribution system, we will coordinate the distribution for an additional cost. Other than that, all we provide is an article, ePub (one original article + curated content), case study or white paper. The marketing manager, sales leader or business owner determines how they would like to position and share the content to their audiences.
    Does a Content client need to be a VMO client?

No. Gravity Content operates as a separate service offering from VMO, however, we hope many VMO clients will see the value in working with the Content team, and vice versa. For example, if a Content client asks for marketing advice beyond article writing, they will be referred over to the VMO service.

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