audience Archives - Gravity Marketing LLC

Recruiting in a Time of the Great Resignation

B2B Marketing, Events, Lead Generation, Social Media, Tradeshows

Recruiting in a Time of the Great Resignation

2022-05-05T10:37:46-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Events, Lead Generation, Social Media, Tradeshows|Tags: audience, Digital Marketing Tools, Events, Facebook, Google Analytics, LinkedIn, Marketing tools|

For white-collar workers, the Great Resignation is here. Tired of being overworked and und [...]

New Ways to Promote B2B Events in 2022

B2B Marketing, Events, Lead Generation, Social Media, Tradeshows

New Ways to Promote B2B Events in 2022

2022-03-01T11:18:54-06:00By Elizabeth Hockerman|Categories: B2B Marketing, Events, Lead Generation, Social Media, Tradeshows|Tags: audience, Digital Marketing Tools, Events, Facebook, Google Analytics, LinkedIn, Marketing tools|

When the live event industry shut down in 2020 due to the COVID pandemic, some organizatio [...]

Is Your Website Catering to 3 Distinct Audiences?

B2B Marketing, Content Marketing, Marketing Services, SEM, SEO, Thought Leadership

Is Your Website Catering to 3 Distinct Audiences?

2020-08-31T16:11:03-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Content Marketing, Marketing Services, SEM, SEO, Thought Leadership|Tags: audience, B2B, B2B Marketing, Blogging, business blogging, Business Growth, buying process, Content Marketing, Custom Content, customers, Digital Content, Email Marketing, Gravity Marketing, inherent value, Marketing Tactics, Marketing tools, Sales, Social Media, website, Website Blogs, website content, Website SEO|

You may have your audience personas down. Your benefits-driven messaging airtight. Your co [...]