Custom Content

Is Your Website Catering to 3 Distinct Audiences?

B2B Marketing, Content Marketing, Marketing Services, SEM, SEO, Thought Leadership

Is Your Website Catering to 3 Distinct Audiences?

2020-08-31T16:11:03-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Content Marketing, Marketing Services, SEM, SEO, Thought Leadership|Tags: audience, B2B, B2B Marketing, Blogging, business blogging, Business Growth, buying process, Content Marketing, Custom Content, customers, Digital Content, Email Marketing, Gravity Marketing, inherent value, Marketing Tactics, Marketing tools, Sales, Social Media, website, Website Blogs, website content, Website SEO|

You may have your audience personas down. Your benefits-driven messaging airtight. Your co [...]

Content Marketing: First Consistency, Then Balance

Content Marketing, Copywriting

Content Marketing: First Consistency, Then Balance

2018-09-27T16:51:23-05:00By Elizabeth Hockerman|Categories: Content Marketing, Copywriting|Tags: Brand Development, Content Marketing, Copywriting, Custom Content, Email Marketing, Gravity Marketing|

Consistent customer communication is one of the most under-rated and under-utilized B2B sa [...]

Are you sick of a “hurry up and wait” content strategy?

Content Marketing, Copywriting, SEO

Are you sick of a “hurry up and wait” content strategy?

2018-09-27T16:55:47-05:00By Elizabeth Hockerman|Categories: Content Marketing, Copywriting, SEO|Tags: Blogging, Content Marketing, Copywriting, Custom Content, Gravity Marketing, SEO|

So you have a good content creation game plan. Maybe you focus topics on keywords, the lat [...]

The Fallacy of the One-person Marketing Department

B2B Marketing, Content Marketing, Copywriting

The Fallacy of the One-person Marketing Department

2018-10-04T15:13:11-05:00By Michael Kuharske|Categories: B2B Marketing, Content Marketing, Copywriting|Tags: Blogging, Copywriting, Custom Content, Lead Generation|

Marketing is a never-ending, 24/7 job. When one project ends, another begins in a continuo [...]

Are you sure that’s a white paper?

B2B Marketing, Content Marketing, Copywriting

Are you sure that’s a white paper?

2018-10-04T15:10:19-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Content Marketing, Copywriting|Tags: Brand Development, Content Marketing, Copywriting, Custom Content, Gravity Marketing, Lead Generation|

A white paper by definition is an authoritative report giving information or proposals on [...]

How long since you’ve sharpened your brand?

B2B Marketing, Brand Development, Graphic Design, SEO, Social Media

How long since you’ve sharpened your brand?

2018-10-04T14:50:18-05:00By Elizabeth Hockerman|Categories: B2B Marketing, Brand Development, Graphic Design, SEO, Social Media|Tags: Brand Development, Content Marketing, Custom Content, Direct Mail, Graphic Design|

Logo and color palette A well-designed logo shouldn’t need to be changed often. If it’s do [...]