How to have ROI from a Tradeshow:
Step-by-Step In-House Guide
Oftentimes, companies invest in expos, tradeshows, conferences, and other events with the expectation that they generate business. Unfortunately, there are common missteps and missed opportunities that usually prevent them from getting the maximum benefit from their investment.
Unless you’ve done it hundreds of times, in different industries, and have a marketing and sales mindset. That’s us.
Understand How to Get A Positive Return from a Tradeshow
Know What Is Key to Plan Ahead, and What's Not
We break down what matters most before the show and what doesn’t deserve your time or budget. Focus on the 20% of actions that drive 80% of your trade show ROI.
Execute to Get Results, not Perfection
Learn how to turn booth traffic into real sales. This isn’t about handing out more swag — it’s about creating meaningful engagement that turns visitors into leads, and leads into customers. You’ll get a clear system for pre-show outreach, in-booth conversations, and post-show follow-up that connects marketing activity directly to revenue results.
Get Your Team Ready For the Aftermath
Get a framework to measure and prove ROI. Know how to track what success actually looks like — from lead quality and cost per contact to closed deals and long-term customer value. Simple tools and metrics to help you evaluate whether your trade show spend truly paid off, and how to improve results next time.
OUR EXPERTS
Mike Kuharske
Mike has over 20 years of experience in marketing, sales and advertising in industries including health care, commercial real estate, technology, staffing, insurance, financial services, legal, non-profit, manufacturing, architecture and printing. His career has included strategic marketing, creative development, and sales and marketing analysis.