Lead generation is not just for the sales team. Strategic activity from the marketing team can generate a wide variety of leads that broaden a small to medium business’ pipeline with a mix of longer-term prospects and hot leads ready to make a purchase.
Content marketing is one strategic activity that can be used to draw new people into a company, such as clicking on an article that pops up in a Google search result. Content also can be used to engage or re-engage existing customers through direct communication.
Following are critical questions business owners ask when determining how to increase their lead pipeline, and how content can play a part in meeting lead gen goals.
Content is an effective way to shed light on all your company has to offer. It’s also a great way to give people some of the answers they are searching for so they see you as a trusted expert. The goal is to give just enough information that entices a webform submission, email, or phone call.
If you have a question about content marketing, reach out to Gravity today. Our journalistic approach to thought leadership and automated approach to email nurturing campaigns have proven to attract leads that convert to sales.