Social Media Marketing
Social media increases brand awareness and affinity, strengthens customer service, supports campaign engagement, drives organic and paid traffic to a website, and provides valuable insights on target markets. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. There’s a reason social media can be so effective.
Social Media Marketing (SMM) is continually progressing and adapting, becoming a powerful online marketing resource for business-to-business and business-to-consumer companies and brands. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and Google+ can dynamically increase exposure and interest in your company.
At Gravity Marketing we work with our clients to optimize their social media platforms and drive impressions that lead to conversions. Our goal is to foster social connections and help them reach their highest potential. You may want to fully outsource your social media presence, or just use our expertise for running individual ad campaigns while your in-house expert focuses on the daily interactions. Either way, we’ll work with you to create the best plan for your business.
We have extensive experience with SMM and know how to strategically implement effective social media marketing for businesses. Our Social Media Marketing services can include:
- Creation of effective marketing strategy and implementation.
- Regularly scheduled monthly posts as well as recent news.
- Continuous social media monitoring, including personal response.
- Custom monthly branded image posts, cover photos and ads
- Continuous research, tracking, and adaptation for each campaign.
- Targeting specific keywords, phrases, and topics relevant to your brand.
- Identification and assessment of target audience.
- Utilization of analytics and data-tracking tools for strategy improvement.
Social Media has the ability to:
Reach a narrow target audience
Provide instant personal interactions
Larger reach by way of connections
Increase website traffic flow
Build personal relationships