Webinars are a highly effective lead generation tool when positioned and promoted with a specific audience in mind. Webinars are an excellent opportunity for business-to-business companies to position themselves as thought leaders to prospects and customers because they require you to give away bits and pieces of expertise away for free. All from the comfort of your home or office!
Can you educate your industry on a timely topic? Have a compelling case to follow a business trend? Some advice you’d like to share? Gravity Marketing can help you conduct and record the webinar, promote it in a way that drives traffic and leads through your website, and create a content package that leverages the expert insight for the long-term.
Organizations that consistently reach prospects, customers and employees through webinars will outperform their competitors.
Webinars can drastically help with:
Introduction to a new audience
Establishing credibility in the market
Positioning against the competition
Connecting with decision makers
Increased sales conversions