Why the VMO?
Marketing is more than a slick logo, a brochure, and a website. Great ideas are just ideas without effective strategy, execution, and accountability
The VMO takes your marketing from being a few graphics and handouts, and builds it into a system – one that creates meaningful interaction between you and your prospects and customers, progresses your relationships with them, and most importantly, creates sales.
Websites, re-branding, brochures, trade shows, and many other marketing “things” are included in the system, but they aren’t the extent of it. If you ask a web designer what you should do for marketing, they will tell you an updated website. If you ask someone in advertising, their answer will be more ads. What most small to medium-sized business need, however, is consistency and long-term strategy. Gravity is different because we learn your business in order to develop and tailor the strategy to what works best for you. Then we create a system around that strategy which includes major initiatives, execution, tracking, and more.
We deliver everything you would expect from an average Director of Marketing, but we do it off-site and for a fraction of the price.
VMO vs Employee
Our Virtual Marketing Officer (VMO) gives you access to the skills, experience and strategic insight of proven marketing professionals without the premium salary of a full-time Director of Marketing.
Every VMO client is assigned a team that consists of a Strategist, a Marketing Manager and a Marketing Coordinator, with in-house access to Web Developers and Graphic Designers when needed. This team of marketing gurus works for your organization to evaluate, recommend, and implement strategic marketing plans.
VMO Packages start at
- based on services
Just as if we were a regular employee, there are still additional costs for brochures, creative, web design, or any other products/services, but since this is our industry you receive it at a fraction of the cost.
We dedicate a marketing manager who is responsible for driving goals forward and managing communication and work. Your marketing manager will always be on the lookout for opportunities for improvement.
In addition to the regular services in our custom VMO package, we include retainers to cover incidental website updates, event promotion, and consulting needs so that the fast turn around items are at no additional charge.