The Marketing Dream Team

We are all marketing rock stars and experts in our craft. Each Marketing Manager acts as a Director of Marketing for several clients. It takes commitment, character, charisma and a lot of hard work to be successful in our business.

Mike Kuharske
Mike KuharskePresident
Specialty: Business Development, Sales, Marketing Strategy

Fun Fact: Quit playing softball, volleyball, golf and ice hockey to launch Gravity Marketing.

About: Mike has over 20 years of experience in marketing, sales and advertising in industries including health care, commercial real estate, technology, staffing, insurance, financial services, legal, non-profit, manufacturing, architecture and printing. His career has included strategic marketing, creative development, and sales and marketing analysis.

Elizabeth Hockerman
Elizabeth HockermanVice President, Content & Ops
Specialty: Content Development, Marketing & Public Relations

Fun Fact: Can repeat a story back, practically verbatim.

About: A Chicago native, Elizabeth moved to Milwaukee to attend Marquette University. Her journalism curriculum sent her all over the city, from covering local businesses, interviewing politicians and conducting research, to completing multiple internships. After falling in love with Milwaukee – and her future husband – she officially became a transplant. Elizabeth now has more than 15 years of reporting and public relations experience, along with numerous awards for her work across manufacturing, technology, agriculture, construction and professional services industries.

Ana Yardley
Ana YardleyVice President, Digital Marketing
Specialty: Digital Marketing Strategy, Digital transformation, Sales & Marketing automation, Product development

Fun Fact: Speaks 3 languages, loves a good dance floor competition and a table tennis match.

About: With an international background, Ana has over 12 years’ experience working with organizations to leverage their competitive advantages through digital transformation in their processes, marketing, sales and people skills. She has developed digital marketing initiatives from website development to SEO and Google Adwords strategy, Marketing Automation and CRM implementation. Ana’s motivation is to contribute to growth in businesses and people. Ana has a Global MBA from Manchester Business School in the UK, and is always on the lookout for what’s next to learn and implement.

Luke Wautier
Luke WautierTechnology Director
Specialty: Web Development, Database Architecture, Interactive Development

Fun Fact: Luke has had an active love for music spanning nearly 20 years of guitar, drums, and singing.

About: Hailing from the Door County Peninsula, Luke moved to Milwaukee in 2007 to pursue a career in web development. Across his career, he has become adept in classic asp, cold fusion, Microsoft .net, AJAX, PHP, SQL, MySQL, JavaScript, jQuery, Angular, HTML, and CSS. In addition to a long history of custom web development, Luke has worked with several dozen third-party services and is proficient with API integrations of all shapes and sizes. With over ten years of development experience, Luke has seen a vast evolution of the industry and looks forward to continuously learning and growing as new technologies and techniques become available to add to his arsenal.

Margie Heyworth
Margie HeyworthSenior Marketing Manager
Specialty: Project Management, Content Creation, Marketing Communications, Marketing Strategy

Fun Fact: Has costumed a musical for 100 kids with only $250. Loves theater, the outdoors and even outdoor theater.

About: Margie has more than 20 years of project management, marketing and communication experience. Her passion for helping organizations achieve their goals has lead her on a wild ride from a start as a political pollster and market researcher, through product development, marketing strategy, communication, and management positions. She has experience working in industries as diverse as manufacturing, engineered products, insurance, and non-profit arts & entertainment.

Rachel Hardwick
Rachel HardwickAssistant Marketing Manager
Specialty: Content Creation, Web Development, Graphic Design, Strategic Analytics, Digital and Print Marketing.

Fun Fact: Currently teaching herself how to speak Italian and Spanish

About: Rachel studied Graphic Communications at Gateway Technical College and Business Marketing at Ashford University. Her professional background includes work as a lead graphic designer, promotional model, freelance marketing consultant and events coordinator. She’s also worked with various non-profits and has helped facilitate guerilla creative placemaking initiatives throughout the city of Milwaukee, some of which have gained national exposure and funding. When she’s not behind her computer you may spot her running along the Beerline trail with her lovable Pitbull, wandering around a street/music festival, or at a local Mexican restaurant taking advantage of their $1 tacos.

Izetta Rees
Izetta ReesAssistant Marketing Manager
Specialty: Content Creation, Event Coordination, Graphic Design, Digital and Print Marketing.

Fun Fact: Fluent in movie quotes. Her favorite and frequently used references come from Christmas Vacation, Jurassic Park, Mean Girls, and various Disney films, to name a few.

About: Izetta holds a BA in Theater with minors in Art and Communication Arts from Cardinal Stritch University. She has over 5 years of experience in marketing, graphic design, public relations, event coordination, non-profit/arts administration, and development. Izetta is a member of FUEL Milwaukee, Flowers for Dreams’ event design & installation team, MAM After Dark Advisory Board, and a volunteer with Hunger Task Force. She is also a local theater artist and arts advocate. Off the clock, Izetta enjoys walking her dog, being outdoors, grabbing coffee (or an iced almond milk chai!) with a friend, doing home improvement projects with her husband, visiting her family in the U.P., and dining out for $2 taco night at Bel Air Cantina.

Matt Callies
Matt CalliesMarketing Coordinator
Specialty: Social Media, Content Creation, Communications, and Event Promotion

Fun Fact: Loves making bad jokes and one-liners in random situations.

About: A graduate of the University of Wisconsin Milwaukee, Matt earned his degree in Journalism, Advertising and Media Studies with a minor in Communications. Matt has worked with a number of non-profits and a variety of companies with social media, content creation, communications and event promotion. In his free time, you can find Matt watching his beloved Milwaukee Brewers, playing volleyball and enjoying the weather on a patio somewhere in the city.

David King
David KingMarketing Coordinator
Specialty: Communication, Content Promotion, Coffee Runs

Fun Fact: During a trip to Hawaii, David swam with Sea Turtles and stood on an active volcano. Currently, David plays competitive soccer for Riverwest Hops FC

About: David graduated from the University of Wisconsin-Milwaukee with a Bachelor’s degree in Communication. During his education David focused on business communication and communication within groups and teams. While working at UWM David helped plan, coordinate, and execute events throughout campus including the 2016 Democratic Primary debate. In his free time he enjoys outdoor activities such as soccer, hiking, and biking.

Gravity Marketing Employees



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