There is a strong demand for quality content – to differentiate and promote thought leadership, to drive traffic to a website through search engine optimization and to encourage the buying process where initial research is happening – online. The challenge is this: quality content does not come without a significant investment in time.
Other content creation services offer too much of an upsell – they want to take over your SEO efforts, digital ad buying, social media and content distribution in addition to developing content. And, they are forgoing the most important asset companies have for finding unique content – their subject matter experts. With Gravity Content, no current marketing or website optimization programs need to change. All we do is take that researching, interviewing, writing and editing process off the client’s plate.